Suggested Song: Impromptu #3, Franz Schubert. (Performed by an 84 year-old Vladimir Horowitz.)
Suggested Drink: Peroni Nastro Azzurro, a light Italian lager.

Listen to this essay.

Impromptu (adjective): made, done, or formed on or as if on the spur of the moment.
– Merriam Webster Dictionary

The weather was fowl but we set off nonetheless. Our weekend in Italy wouldn’t be framed in the usual routine – eat, drink, swim, doze, and repeat through the day – but there were no doubts about fun and finding lots of it. We always do. As per custom, Ospedaletti was the destination, the Petit Royal our hotel, and Playa79 our favored bistro upon the beach. Or plans would change en route. The only plan was no committed plan, and that was also per custom. We may end up in Cannes or Genoa. Will this old gimpy Fiat even get us across the border? It was all very impromptu.

The weekend came together spontaneously, as the best often do. One of us in from the States for a bit of work, the other 2 changing plans last minute to accommodate the opening. A room at the Petit Royal? Yes, it was confirmed available, yet ambiguous in true Italian fashion. No Signore, no full name, credit card number, nor contact information required; the room for Party of Bill will be ready. If arriving after 8 pm (we would be) the desk will be closed (it was), but you can call this number (we did) and a desk clerk will show up (jolly and drunk). Beautifully impromptu.

The charming (and cheap) Petit Royal in yellow.

The village of Ospedaletti was 2 steps below its usual sleepy pace. It was the final ski weekend in the Italian Alps and the grey drizzle along the sea sealed the choice for many. By 9 pm most trattorias in town were lowering the curtains, but we did manage a late table at a quiet family bistro. Stunning in all respects: the food, the wine, the prices, and our charming cameriera, who informed us, apologetically, that we wouldn’t find any places open for after-dinner drinks in town that evening. With a dramatic pull of her index finger across the throat, she emphasized the fact: Ospedaletti è morto. Could we order a bottle to go? Naturalmente. And she volunteered 3 glasses from behind the bar, plus corkscrew. All were placed on loan in a travel bag, with an additional bottle as backup, and off we went. Impromptu.

The next morning was cloudy but dry. We took that as a win. The day would be spent in time-honored Mediterranean fashion: beachside table, ice bucket on autofill, revolving plates of fresh things from the sea, and endless chat about fascinating things of no real significance. Except one thing: a manuscript lifted from a beach bag, with reading proffered.

The mixed seafood plate at Playa79.

We are all creatives in this group; one of us famously, the other 2 aspiringly. We share our prototypes, listening to this song or hearing that chapter or getting a look at a painting in work. Opinions are given with kindness but honesty. Changes are made or not. It’s a process of mutual critique based on years of friendship and trust.

“Only write the book you can’t avoid writing. There are plenty of books already.”
– Salman Rushdie (to his students at Emory College)

The surprise draft was a mesmeric read. The easy cadence paired with the cycle of waves lapping gently at the sand, just 30 feet or so away. Add in the sea air and sparkling prosecco, and an intoxicating gestalt of late morning Mediterranean indulgence floated over the table, blissfully. Signora, another plate of fritto misto per favore. No, he won’t avoid writing this novel, our prosaist most impromptu.

The fritto misto plate at Playa79.

And the weekend continued on much in that fashion. Sun, then sudden downpours, and sharing umbrellas with local teenagers. Dodging the rain with impromptu piccolo beers here and nibbles there. Varying states of hedonistic consciousness: epicurean; bacchanalian; Mediterranean. And a final impulsive decision to pack up early to share a final meal in Nice’s Old Town.

The moral of this story? I’m wrestling with that. (Opinions welcome.) Perhaps, it’s my belief in the value of embracing impulsiveness and spontaneity in life. In the pursuit of greater creativity, inquisitiveness, and discovery, reacting to events as they unfold in unpredictable ways can push us beyond comfort zones, and that’s a healthy thing. Of course, when embarking on unplanned adventures, in 3rd languages, with gimpy cars, to sleepy seaside villages, traveling with trusted company equally adept at the unexpected and impromptu is essential.

So what great adventures are you un-planning?

Bill Magill
Aix-en-Provence

Suggested Song: Chapel of Love. Barry, Greenwich, Spector. (I love this Bette Midler version.)
Suggested Drink: French Connection cocktail. Cognac (for a friendship’s strength and depth) and Amaretto (for its warmth and affection).

Listen to this essay.

“The secret to happiness, Billy Boy? Marry well.”
– Mike Sottak

I moved to Aix-en-Provence in 2010, after splitting from Alexandra and a 20-year marriage. We had 3 kids; I brought 1. We had a nest egg and a home; we divvied them up amiably. We spent 2 decades building something infinitely more valuable than a legal union; we honored it. In short, we still loved each other, but in a different universe of needs and partnering. And we still do.

Escaping to Provence would have been impossible without Alexandra’s clearance and support. That escape was key to rediscovering myself at midlife; a period of growing tension around who I was and why I mattered. The happiness and welfare of our 3 little Magills was paramount, and we ran that priority through every move to which we agreed, married or not. It was all a bit unplanned, beautifully. Some years with their French mom in San Francisco, some years with the American dad in France, and often in different combinations. It was an unconventional upbringing that formed 3 tested, confident, and soulful young adults. Somehow, they still love us.

Banksy

When I’m in San Francisco, I stay at the old home. When Alexandra is in Provence, she stays with me, along with her partner when traveling together. It saves each of us a lot of hassle and money; me in particular. SF is expensive. We spent a long weekend as a family unit last fall, just mom and dad and the 3 kids, while her partner volunteered to stay home with the ailing mother-in-law. The definition of selflessness and generosity.

I need to start thinking about a will one of these days. If I’m still uncoupled, I may put the ex in executor. It’s a reflection of the trust and confidence I have in her, that we share in each other. She’s not much impressed by lavish displays of superfluous possessions, so any assets I don’t burn through will flow to the kids anyhow. It’s one less thing I need to worry about. She’s solid. I married well.

If you win, then I lose. NFW!

Game Theory (noun): the analysis of a situation involving conflicting interests in terms of gains and losses among opposing players.
– Merriam-Webster Dictionary

I’m imagining the contractual framework of a Trumpian marriage. The Donald runs every relationship through a transactional prism, with no apparent awareness that the most rewarding transactions (financial, relational, or other) are win-win, not zero sum. This is not some pollyanna Bill Magill happiness babble (I have plenty of that if interested). This is basic business school 101 stuff, which explains much about his underwhelming record of returns (4,000 cash-burning lawsuits, 6 corporate bankruptcies, 2 equally cash-burning divorces, and 1 failed insurrection, with the incarceration of 378 “Trump Patriots”). But I digress.

Divorce need not be a blood sport, a zero-sum game. The win/lose maxim only pulls down the happiness average for both, and for the entire clan when kids are involved. It’s a calculus of mutually assured disgruntlement. Life is challenging enough. Why lose your closest ally over self-destructive bragging rights? The vows may have ended, but the alliance can remain unbroken.

Trust and intimacy are fundamental to a healthy marriage. Trust and loyalty are the elements of a happy post-marriage alliance. For the ring-buying young and hopeful, the key question is not only, will this person be a loving, supportive spouse throughout our blissful years together? It is also, will this person be a loving, trusted ally (and possible co-parent) throughout the rest of our lives, spent together or not.

Suggested Song: Country Home, Bill Magill
Suggested Drink: Beer Nektar Blonde Ale, Sunset Reservoir Brewing Company (from my SF neighborhood, the Sunset)

Listen to this essay.

Where I live, that place I call home, plays a critical role in my algebra of happiness. When making plans for life after midlife we often concentrate on what we do, and less so on where we live (or even whom we love). Perhaps we regard both as immutable. For this reason I can’t leave here, (and for that reason I can’t leave him).  You can change these things, actually, if ownership over self is a priority. The better question is not can I, but should I.

I was in Singapore last week for work. It offers much to admire. The city is modern, clean, and safe. The street food tradition is celebrated, with delicious specialties from every corner of Asia, and cheap. The MRT public transport runs regularly and on time. Singapore is veiled in a warm and verdant environment, and not hard to imagine as a former rainforest. It is an immigrant enclave (as an American I love cultural diversity) and offers a variety of fascinating ethnic neighborhoods to explore.

So, I feel lucky to have work in Singapore on occasion. It’s a great place to visit, but do I want to live there? Well, at the right age and for ridiculous pay I could have been tempted. But that’s not now. And it would never be True Home.

https://cdn.vox-cdn.com/thumbor/tm5rU1MDnoScl86i9ZMTRGwRWKU=/0x0:920x613/1200x800/filters:focal(387x234:533x380)/cdn.vox-cdn.com/uploads/chorus_image/image/58141195/04.0.0.jpg
Just another beautiful home in San Francisco.

One advantage of getting older: we have fewer obligations to force compromise. The early adult years are marked by a series of concessions to location for studies, work, and family (at both ends). I think we’ve all yielded to these priorities without complaint, to optimize the career trajectory and keep the household happy. In my case that location was always San Francisco, so not much of a sacrifice and definitely no complaints.

At post career we are liberated from most such obligations. That doesn’t mean we want to move – most of us love where we’ve landed – but it becomes an option. Options are good. I think it’s a healthy exercise to remind ourselves of why we don’t move, … or perhaps plant a whispering seed to the contrary.

English friends of mine living in Provence repeat a family ritual each Christmas. They pose the question: do we want to stay in Aix for another year? The 3 of them – dad, mom, and daughter – each write their responses on small slips of paper and place them in a hat. For the past 10 years now the response has always been a unanimous YES. I love the ceremony that gives them each a vote, and an opportunity to reflect on how moving back to Bristol would impact their lives.

https://2.bp.blogspot.com/-lxdjV_kDBZo/VPH9_2fHjzI/AAAAAAAAANk/Ln9TbCtW5fs/s1600/barbara-jaskiewicz-4B.jpg
A morning in Aix-en-Provence, by Barbara Jaskiewicz

Writing this piece has prompted me to consider the same question (practice what you preach!). I moved to Aix-en-Provence in 2010 seeking my True post-50 Home. For these past 14 years it has overdelivered on that promise, filling me with creative inspiration, providing calm and restoration, offering a stage to meet fascinating new friends and lovers. Do I stay another year, or 2 years, or the rest of my days? It has always beenan easy yes, but suddenly I’m not sure; an unexpected and baffling feeling.  I’ve been a most enthusiastic cheerleader of this locale since arriving. But life is not static; friends leave, children grow up, and our fonts of happiness evolve in importance. And so I’m running the experiment.

What is the experiment, you ask?


The True Home Experiment

First, note that there is a kaleidoscope of factors we each consider when imagining that perfect place we call True Home. No two kaleidoscopes are the same and no single place on earth perfect to everyone. My list of top 10 criteria will likely differ from yours, and how they are weighted in importance will also be unique.

To run the experiment, grab a pencil and paper, then:

  1. Create a table with 4 columns.
  2. In the left column list the 10 most important criteria against which you evaluate your happiness in location. Things like proximity to family, near a surfable sea or skiable mountain, access to world-class museums, etc. It’s your list.
  3. In the next column, rate each of these criteria from 1 to 5; 5 being that it’s indispensable in defining your perfect location and 1 meaning it’s a consideration, but definitely not critical. Every criteria in your top 10 list should at a minimum be a consideration.
  4. In the third column assign a rating to each criteria on how your current location is faring, again from 1 to 5.
  5. Now, subtract the ratings in column 2 (level of importance) from column 3 (current location). Where the differences are 0 or positive you’re doing well. Variances of negative 2 or more merit attention.

I’m including my most recent True Home experiment as an example. Mostly good, but one area of work: proximity to my kids. That’s a big consideration. It has me thinking. Action may be needed.

What can you do about a location misalignment? Pick up and move to a more perfect location? Take a one-year sabbatical there? Arrange a periodic home exchange (there are numerous platforms that support these arrangements)? The reality may be that you can’t do anything, at the moment. Still, there’s great value in thinking through what that fix would require, and what you would gain and give up in pursuing it. Making plans now, even the smallest steps, can release a wave of those I’m planting one foot forward on a new grand adventure endorphins. I can tell you want an amazing, liberating feeling that is.

A humble acknowledgement

There are billions of people on this planet with no possibility of choosing where they live. Worse, many have been forced from their homes, never to return. What they would give to see that old familiar front door again. In Gaza, Israel, the Ukraine, Haiti, and way too many other flash points on the globe this is the rule, not the exception. I write this essay with great humility in the face of these injustices. Never take our extreme good fortunes for granted.

Bill Magill
Aix-en-Provence

Suggested Song: A Quiet Place, Garnett Mimms & The Enchanters
Suggested Drink: The Unnecessary Noise cocktail. Bourbon, Aperol, Absinthe, Bitters, Vermouth.

Listen to this essay.

“It’s not what you look at that matters, it’s what you see.”
Henry David Thoreau

Prepare for a turbulent 2024, for we are entering a period of radical uncertainty along numerous angles: an ominous election and wannabe dictator; the promise and peril of AI off leash; weather extremes and rising tides; ruinous wars and unstable alliances; a tenuous economy and skittish market; the rosé grape harvest.

This maelstrom of continuous news and noise can distract and befuddle the most focused among us. How do we stay on course when the winds are howling? We find our true North Star.


If you’ve spent time in snow country you know that driving in a blizzard at night is daunting. A riot of flakes swirl up from the road and in from the sides. The white-out visibility and gusting winds are disorienting in the extreme. Staying on the road, much less in your lane, is an unnerving challenge. Where is my lane? In fact, where the hell is the road?

Hi beams are not the solution to low visibility in heavy snow or fog. They simply throw more light out onto the very thing obstructing our view. No, greater illumination of that wall of white doesn’t help, what helps is a guiding star, a beacon ahead that is revealing our destination and points to avoid.  That’s why lighthouses were built.

I wrote about North Stars last March, in Experiment #3 (Your Mission Definition) of my 2023 series on the art of defining and pursuing grand life ambitions. 2024 will be the tumultuous time for a bright guiding star ahead. Focusing on an inspiring legacy project will be particularly helpful in a year of mega (MAGA?) uncertainty and dread. You may be unable to insulate from the swirling storm, but you can keep the beams low and focus on what really matters: what you have to offer, not what we all have to lose.  Good luck.

Note that the series of 2023 experiments mentioned above are published in my Substack stream as well as the compilation “Where Now & How,” available for free download here.

Bill Magill
Aix-en-Provence

I finished 2023 in a harried frenzy to get 3 new books into the world. I am as committed to deadlines as I am distracted at meeting them. But met them I did (with help and prodding from family and friends) and here are the results, with a short promo blurb on each. All of these books are available on the Books page of my Interprize Group website.

Postcards from a Runaway, Provence Chronicles Vol. 1. (2011-2013)

At age 50, I walked away from a high-profile investment career and a lifetime of accumulated stuff and relocated to Provence, France. I was in search of a simpler, deeper, more authentic life, … one full of passion and a richer sense of purpose. Writing became part daily structure, part self-therapy, and laid the foundation for a collection of essays – postcards – on bewilderment at midlife and the search for what truly matters.

This compilation of the first 30 postcards chronicles the early experiences of my new life in the land of rosé and lavender fields. Compilations of subsequent essays will be released through 2024.

Where Now & How?

Through 2023 I wrote a series of 12 experiments for those at a life inflection point and imagining a pivot toward grand, unexplored ambitions of deep personal meaning. These 12 experiments, published monthly here on my Substack, were intended to help you draw maps, uncover truths, build plans, fuel motivation, strengthen resilience, and have a lot of fun.

The posts have been compiled into a book – “Where Now & How?” – for easier reading. Note that audio versions of these experiments are only available in the original Substack posts.

The Deep Tech Playbook, First Edition

One hat on my rack is that of university professor. More specifically, I teach courses and lead workshops on the topic of technology commercialisation; how to create a startup around a deep science innovation. The “Deep Tech Playbook” is an action-oriented manual that provides a step-by-step guide to the market and product essentials for the commercial launch of science-based innovations.  It will help aspiring entrepreneurs build go-to-market strategies for their deep tech disruptions. The Playbook is based on my 25-plus years in the industry, mentoring founders, investing in startups, and co-leading programs on the art of deep tech venturing at INSEAD, one of the world’s leading business schools. 


Many new projects beckon for 2024, including continuing my regular Substack posts and a new album drop (Side 1 soon!). I should have a new essay published by mid-month, keeping in mind my comment above about commitments and distractions. I’m wishing all my readers a 2024 marked by outlandish plans, good health, and much happiness.

Bill Magill
Aix-en-Provence

Suggested Song: Theme Song from Dune (performed live by composer Hans Zimmer)
Suggested Drink: Resurrection Beer, from Brewers Art.


I think back, back to a time before Queen Liz was embalmed and Roe was interred and Brittney was freed and the 7 letters “chatgpt” were nothing more than a typo, back to when I was last in San Francisco. It was a different city then.

These past 2 years have taken a toll on the grande dame of foggy enchantment. Techies have fled and downtown has hollowed. The most prized real estate has flipped from Victorian flats in the Mission to tent spaces along Ellis or Van Ness. Fentanyl has bled out of the Tenderloin, leaving its lethal stain across even the toniest of neighborhoods. And the Tenderloin, a conflict zone in the best of times, has become biblical in its desolation; Old Testament desolation.

It is against this backdrop that I will spend these 2 autumn weeks in the city I love; one that nurtured a career and afforded a home and helped shape 3 rascally Magill kids. Despite my 13 years in la très belle Provence, it still lures me back. L’amoureux I can never quite quit.


Dispatch #1: All Quiet on the Western Front

The mercury was climbing through the 70s as Stella and I stepped into the downtown metro train this morning. In another hour it would hit 85 under full sun. October in San Francisco; always a lock to be gorgeous.

The news out of San Francisco has been gloomy of late, and for fair reason. A full third of the downtown office space sits vacant. Drug-related deaths are averaging over 2 per day. Videos abound of tent cities and boarded-up storefronts. Would we emerge from the Union Square Station to a dystopian scene from Escape from New York, menacing gangs and baby-clutching moms and roving packs of feral dogs? I envisioned an urban wasteland running the length of Market Street, pulsing to the mix of boomboxes and street evangelists exhorting the end of times, standing on the hulks of still-smoldering MUNI buses, bullhorns in hand.

But no, quiet was the word. No gangs or dogs or endless tent cities, no Snake Plissken. My concern turned to bigger worries than carnage. It was the quiet.

Stella and I walked through the regal Westfield Mall. There was a scurry of first-shift staff rushing to their shops for the opening hour, but about 50% of the stores have shuttered, including the anchor tenant, Nordstrom. Clean and tidy, but lots of quiet.

We passed by the cable car turnaround, where a trolley was being boarded by a group of tourists, Starbucks in hand. But, the long lines that typically snake up Powell Street were missing, as were the buskers and jugglers and pervasive panhandlers. Soiled and aggressive? No, just calm and quiet.

Union Square district, San Francisco

Union Square was the same. There were some notable closures, but many of the major chains circling the plaza were still operating. What caught our attention was the absence of sidewalk banter and bustle. The calm and quiet.

Navigating the sidewalks in Chinatown and North Beach is usually a bob and weave through tourist herds, but we seemed to own the pavement that morning. The counter stools at Mario’s Bohemian Cafe stood empty and the book stacks at City Lights unattended; great for us, not so good for them. Even the Condor and strip clubs along Broadway were shuttered until more promising evening hours, an ominous sign for the reliably unruly 24/7 Baghdad by the Bay.


First impressions from an indomitable romantic? No San Francisco apocalypse, at least along our trek on this lovely fall day, but a deeply unsettling level of empty quiet. Everyone we chatted with – the waitress at Mario’s and security guard in Chinatown and salesman at Ray-Ban’s (a Stella suggestion) – shared the same sentiment: we need the tourists back, we need more feet on the street, we can only last so long.

Ending on a note of hope I will submit this: the salivary splendor of Mario’s meatball sandwich on focaccia bread remains very much at its peak. And I always welcome a stool and glass of house red along its storied counter.

Meatball sandwich from Mario’s Bohemian Cafe, San Francisco (one bite missing).


My second dispatch from San Francisco is a stark change in tone from the first communique. That initial immersion was colored in an quiet and calm. A downtown serene and dare I say unexpectedly clean. This experience, not so much. Not nearly so much at all. Onward!


Dispatch #2: Into the Heart of Darkness

My band used to play at a bar called the Blue Lamp on Geary Street back in the day, working out songs for our 1996 album Eskimo in the Sun. It was colorful. Think the Lower East Side, NYC or SoHo, London. By this I mean artists and musicians and the odd banker wandering down from the Financial District. Barflies and Bukowskies and those comfortable with the unpredictable. The neighborhood purveyors of illicit fun and fantasy would stop at the Blue Lamp as they made their rounds, checking the evening interest and taking the pulse. The pulse of the Tenderloin.

The Blue Lamp is long since closed, but further down Geary Street sits the Ha-Ra Club. When Danny Garcia asked me for an interview for his upcoming rock documentary, I thought the Ha-Ra would be the perfect venue. It provided the setting for my 2020 rock drama, Last Night at the Ha-Ra, and has the vintage dive bar feel tailor-made for a film centered on the retro fuzz/grunge music scene, circa 1980s. So to the Ha-Ra we went, Bill and his top-flight production crew (featuring Jess Magill/Cinematography and Direction, and Stella Magill/Audio and Makeup).

Getting a soundcheck by Stella at the Ha-Ra.

A brisk walk through some mean streets is enjoyed getting from the Civic Center metro stop to the Ha-Ra, through the dark heart of the Tenderloin, 2023 edition. Addicts in full view inhaling fentanyl over small squares of heated tinfoil, unconcerned by (or oblivious to) pedestrians like us or passing SFPD cruisers. Sidewalks over-spilling with filthy tents competing for small squares of concrete real estate. Men and woman old and young nodded out, leaning back, folded over, or laid out flat. Sandpaper gravel voices barking nonsense to no one. The composite of smells and sights and sounds most foul can be overwhelming.

This is not a war zone, not a Mariupol or Gaza City. Those are perilous places for all: the wolves and sheep and guardians in between. The Tenderloin doesn’t feel threatening as much as disorderly, desolate, and sad. Violent crime is mostly shared amongst thieves; those with little victimizing those with nothing. One is advised to watch the watch and wallet as pickpocketing is common, as is the Tenderloin mainstay of vice in its many splendors. And all of that is not new for this part of the city. What’s new is its concentration. And what’s new is fentanyl.

Takashi Murakami, on exhibit at SF’s Asian Art Museum, edge of the Tenderloin.

No one aspired to be destitute on these soiled streets. When young and still innocent, no one imagined themselves curled up in a passed-out ball, pants down in their own waste when dreaming about life’s possibilities. I saw preppy women and men in trendy, clean clothes huddled in Tenderloin doorways, shoulder to shoulder with the toothless and ragged. What were they thinking, okay, this is the last time?

I think of my own amazing children, full of promise and mercifully resistant to the call of the mad. And I think of the parents of those lost souls who’ve heeded the call. The words that surely fill their sleepless hours: what happened to my beautiful baby? I’m not fearful walking through the Tenderloin, I’m heartbroken.

We must be humble in the face of these challenges, resolute to real solutions, but compassionate. We can agree that everyone deserves to feel safe on their streets, protected from harassment and the assault of extreme filth and disorder. No one should be stepping over prone, possibly dead, bodies or dodging anything worse than dogshit on their way to school or work. Jess lives in the Tenderloin, which makes it even more immediate and concerning. But let us remain human and not surrender our hearts to the darkness of the jungle.

I won’t leave this dispatch on brighter note, that would feel needlessly dishonest. After this second deep dive into the Magic Kingdom I can encourage a visit, but for now avoid the Tenderloin.


My first 2 dispatches from this San Francisco sojourn centered on neighborhoods familiar to visitors and  highlighted often when the city’s condition is chronicled: the greater Downtown (surprisingly unsoiled) and the Tenderloin (unsurprisingly defiled). For this final dispatch I’m taking a wider city view, beyond the tourists maps and zones-of-the-moment. Blocks from the epicenters and out to where families have lived generation after generation, veiled in fog and happily immune to the ephemeral extremes of the city’s moment-to moment fortunes. Or are they?


Dispatch #3: Across the Universe

San Francisco is one of the world’s great walking cities. It’s small and intimate and lined with colorful, historic architecture. Settled by waves of immigrants, one passes through ethnic villages where Chinese, Japanese, Italians, Irish, Russians, Vietnamese and others recreated American versions of home, either pushed by escape or pulled by promise. Its hills offer stunning views east, west, north, and south. Cable cars rumble the ground and tribal aromas tease the nose, challenging any effort at a respectable cross-town pace. A quick taco here and a coffee-to-go there. Damn, those bbq pork buns look good. If you love having the senses tantalized then you must surrender; the sirens of sight, sound, taste and smell are calling.

A lunch of mole enchiladas at Buena Vida Cantina, Folsom Street.

A number of engagements last Thursday provided an excuse to cross the city on foot, through neighborhoods beyond the standard doom loop spotlight. A former colleague and I got caught up over a morning coffee at the Ferry Building, followed by a noontime visit to INSEAD’s Innovation Hub in SOMA. And later that afternoon, after a delicious lunch at Buena Vida Cantina, I met an old friend for coffee and a charcuterie plate at the Atlas Cafe in the Mission. No Ubers were called or metros taken.

Bill’s Thursday ramble through San Francisco.

I bid adieu to Leah in the early evening, hoping to catch a 48 bus coming up 24th Street, which would ferry me back west of Twin Peaks and close to home. But the bus was running late, the street all a-twinkle, and Energizer Bunny inside charged and curious. Would the noisy intersection at 24th and Mission Street be dirtier than remembered, missing its Mexican street vendors and feeling more hostile? No. Would the sidewalks of Noe Valley be void of baby strollers and moms in Lululemon, chai lattes in hand? No. As I made the steep climb over Twin Peaks and descended into West Portal I noticed the same thing, … no dystopian collapse out here in the Avenues, no massive tent cities, nothing that would signal impending urban collapse.

My heroic hike that day merited a glass of wine, so I pulled up a stool at the Que Syrah wine bar near home, where I’ve known the owners Stephanie and Keith since opening day some 15 years back. Their take on neighborhood conditions largely mirrored those I’d been hearing all week from long-time locals in different parts of the city. Awareness of an uptick in homelessness; but an uptick, not a wave. Concern with a rise in nonviolent crime; but no sense of anarchy or violent lawlessness. Real problems that required creative solutions, but a hope that they would be found. No one is packing up just yet.

The problems downtown are different than those in the Tenderloin are different than those in the residential neighborhoods. Ofena is an upscale Italian restaurant that just opened behind our home, and a family-run organic grocery store has replaced Ambassador Toys (my kids LOVED that store) near Que Syrah on West Portal Avenue. Old Navy and Nordstrom have pulled out of downtown, but IKEA is opening a new showroom there. Some startups have moved on but many entrepreneurs are finding their ways back, missing the creative energy and investment capital that no other region on the planet is close to matching. According to comprehensive.io over 20% of all AI-related job postings at the moment are in San Francisco proper (it sums to 50% if Silicon Valley is thrown in) and OpenAI just signed a lease for nearly a half-million square feet of space in the city’s Mission Bay neighborhood. Very promising.

The Bay Bridge at night, by Jess Magill

I sit at SFO’s International Terminal now, waiting for my long flight back to Europe. I knew I’d finish this series of dispatches on a hopeful note. I can’t help myself, just too much love for and faith in the City by the Bay. You should plan a visit. The lines are small, prices lowered, and locals eager to entertain. Where to go? Give me shout, I’m always happy to play the effervescent guide. I left my heart….


Bill Magill
Aix-en-Provence

Suggested Song: Reach Out (I’ll Be There), Four Tops
Suggested Drink: French Connection cocktail: Cognac, Amaretto

This is #10 of 12 experiments for the year, offered to get you inspired, thinking creatively, and organized in the pursuit of bold life ambitions of deep personal meaning. (Click on the numbers to read the January through September experiments for 2023 1, 2, 3, 4, 5, 6, 7 , 8, 9.)


A major element of any startup’s business strategy is the channel(s) through which it promotes, sells, and supports its amazing product or service. Online, in a brick-and-mortar store, direct mail or email, through the Green Stamps catalog (okay, that’s dating me), or via another creative avenue? Will they touch end consumers directly (B2C) or to and through other businesses (B2B)? There is a myriad of channel options, each with distinctive costs and benefits. It can be challenging to get right.

We interpreneurs are not startups, but also have to think about channels. In the course of developing plans for our big dreams a key step and consideration are the avenues through which we are discovered and engaged. There is an appointed cell for channel strategy in those Life Leap Canvases we use to brainstorm and get our inteprize ambitions organized (refer to our July Experiment for more on the Canvas) .

What are you offering: artistic creativity, a benevolent service, a restoration project? The patrons, characteristics, and compensation of each interprize are unique and the most effective channels will likewise be distinctive and evolving (in some cases rapidly).

An example may be helpful. When considering the channels for my own grand projects – how do patrons find me, enjoy me, and maybe even pay me – there are a wealth of options.

MY MUSIC:

  • Learning about it. Positive reviews are a good way to promote creative output. Even bad reviews will raise awareness, although most of us prefer those of the high-praise variety. I decided to work through an agency when releasing Last Night at the Ha-Ra in 2018, which had it reviewed by various critics, including at RnR Magazine and Klef Notes (read Kiki Skinner’s review here). Facebook and Instagram are 2 media platforms I’ve used to socialize my output. (This part of my strategy still needs a lot of work.)
  • Listening to it. Both of my albums can be listened to on streaming services (Spotify, Apple Music, etc.), online media (Soundcloud, YouTube), and on my billmagill.com website. None of this generates direct income, which is fine. If money was a priority I’d concentrate on live performances (plans are in work for live drama bombs, … stay tuned!).
  • Buying it. CDs are available on Bandcamp, … or send me a tenderly crafted, handwritten letter as to why you’d LOVE one and I’ll get it into the mail for free (address below). When my album Ekimo in the Sun was released 25 years ago industry sales were mostly through CD and album distribution. Few people buy those anymore and most patrons (critics, agents, labels, etc.) want a link. I won’t use CDs as a sales channel for my next song collection, planned for late 2023.
  • Wanting more of it. It’s important to build lasting relations with your patrons, not just one-off engagements. I drop posts on social media about projects in work, hoping to maintain a stream of awareness with fans and friends who enjoy my music. As mentioned above, I’m bad at this. I should be posting daily on different platforms with photos and links, but distractions from other Bill Magill endeavors – teaching entrepreneurship, developing a new Life Leap summer camp (this will be great fun!), writing the music and script for my next rock drama (it’s going to be killer!), taking late-afternoon apéros with friends – get in the way. Luckily, I have Gen Z daughter who’s improving this side of my game. C’mon Dad, we need some new content! Prescient timing there on the family planning with my ex.

Bill’s albums from 1996 and 2018.

My channel strategy has pivoted significantly since my first solo recordings in the early 1980s. Back then it was cassette mix tapes of Bill Magill demos handed out to friends. For my recent full theatrical musicals a radically different approach is called for, including all of the above plus live stagings, … and that demands an entire strategy of its own. As I said, every interprize channel strategy calls for bespoke noodling on the most effective paths to touch your public, which will likely require constant tweaking.

Channel Experiment

  1. Revisit your work from earlier experiments regarding: your grand legacy ambition (your interprize); the North Star (your Mission) guiding all those interpreneurial plans and efforts; your gift that it illuminates and leads; and the patrons most appreciative of that gift.
  2. Identify all channel options for connecting your gift to these patrons. Include the channels that help them:
    1. Find you.
    2. Consume or enjoy your gift.
    3. Compensate you (monetarily or in other forms).
    4. Continue their interest and patronage.

As with all experiments it’s important to run through your first framing of a channel strategy (consider it Channel Strategy v1.0), then leave it be and walk away, give it some more thought when out and about, and return to it through the week and strengthen with v2.0 or more. This process may also prod reconsiderations of those other elements of your interprize plan we’ve touched on in earlier experiments. That’s a good thing.


If you want to know more about the art of interpreneurship and the work we do at the Interprize Group, I’d normally tell you to visit our website here, but it’s currently just a landing page as we goes through a redesign. In the meantime ping me at bill@interprizegroup.com.

Oh, …. and if you want one of those CDs as mentioned above, mail that handwritten note to:

Bill Magill
7 rue Manuel
13100 Aix-en-Provence
France

Suggested Song: Tradition, from Fiddler on the Roof.
Suggested Drink: Mint tea: green tea, fresh mint leaves, sugar. Moroccan tradition calls for it to be served 3 times: “The first glass is as gentle as life, the second is as strong as love, the third is as bitter as death.”


Listen to this Postcard.

I enjoy religious traditions for the food with friends. Honey-dipped apples on Rosh Hashanah, a lamb tajine to break Ramadan, Christmas dinner followed by the equally revered American football. Spirituality is found in a savory meal shared with people you love and most appreciate. The real magic is bubbling in the kitchen, those moms (and occasional dads) doubled over a pot or pan, or sliding some massive bird out of the oven. For me these are the true healers and most divine.

Apples coated in honey (yumm!).

Sacred holidays encourage observers to consider their blessings for the past year (as opposed to New Year’s Eve, which is all about resolutions for the one ahead). They also challenge us to contemplate death; to be grateful that Mr. Grim again missed our doorstep, but consider those obligations to which we aspire should our luck run out before the next celebration.

This is not a morose exercise. Quite the contrary, it’s a provocation to leap forward by looking back, to get our houses in order and ambitions pursued.

Why did I matter?
How will I be remembered?
Whom had I served?

Was the past year helpful in answering these questions? Most importantly, dear reader, when you sit at this same table of celebration next year (should Mr. Grim again miss your door) will you be closer to answering these questions?

I have a fascination with this theme and written more than a few Postcards about the merits of embracing our mortality – okay, perhaps accepting is a more comfortable word – and doing something about it, … now. With sunny titles like The Dead and the Dying and Prepare to Die I’m starting feel like Mr. Grim myself. But Rosh Hoshanah, starting today, offers another kitchen tradition for us all – from Jews to heretics like myself – to gather at the table, share in our good fortunes, and imagine what we’ll talk about at the next annual gathering.


On a more reverent note, today also marks the 1 year anniversary of the death of Mahsa Amini, brutally murdered by the morality police in Tehran for the sin of not having her hair properly covered in public. She was a country girl with big dreams. College and law school and who knows what more. She had just stepped off the bus that sunny morning in Tehran. I imagine her small-town wonder at this big bustling city and all of its possibilities, the cafes and bazaars and city sounds and people, … the buzz and energy. This was taken from her, and her gift was taken from us.

Mahsa Amini (2000-2022)

We cannot forget Mahsa, or Jina as she was known to her Kurdish family. We must keep that candle burning bright as a torch, not only to her but all the women in this world suffering from the oppression of righteous men who know just how to keep them in their goddam place.

Like most of us I was deeply shaken by this unjust tragedy, and I wrote a song for Mahsa the next day called Little Bird (click here to listen).

Little bird with the broken wing, fly fly away.

Bill Magill
Aix-en-Provence

Suggested Song: Respect Yourself, The Staple Singers
Suggested Drink: Bud Light. A power brand making a righteous stand. Bravo!

A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral.
– 
Antoine de Saint-Exupery

This is #6 of 12 experiments for the year, offered to get you inspired, thinking creatively, and organized in the pursuit of bold life ambitions of deep personal meaning. This mid-point experiment focuses on your brand; aka, that perceived image the world holds of you. I don’t need a brand! you say. Inside tip: you have one. Rock pile or cathedral. It’s not a question of creating your brand, it’s the importance of managing it. Onward!

Brand Management

IF you’re at midlife and considering an exciting encore career, committed to pursuing a grand (dare we say audacious!) ambition of deep personal meaning for your second act,

THEN you need a keiretsu of supporters, partners, and (possibly) paying customers
THAT need to be persuaded of your dream’s merits,
WHICH mean selling yourself as well as the dream.

This requires a compelling brand.

You may think you’re just writing a book. First, you’re selling the image of an exceptionally talented, uniquely insightful master of words and storytelling. Underwood on the table, disheveled bookshelf behind, contemplative stare. If not, why would anyone besides mom support your effort or buy your book? (Over 3.5 million books are published annually in the US alone; plenty of options.)

Francoise Peschon of Vine Hill Ranch, Napa Valley

You may think you’re just reviving an old, neglected winery. First, you’re selling the image of a passionate oenophile who loves tending the vines and is committed to relaunching a label with respect to the quality and history of that abandoned, storied vineyard. Tattered straw hat on head, glass of red in hand, big smile. If not, why would anyone besides mom support your effort or buy your wine? (Over 11,000 wineries bottle the grape in the US alone; plenty of options.)

You may be pursuing a dream that is completely noncommercial. Going back to school to earn an MFA in English Literature. Organizing a group climb of Mount Kilimanjaro, perhaps to raise money for Cystic Fibrosis, or maybe just because it’s there. In these and other towering ambitions you’ll be engaging with others – your patrons – and they’ll decide on the time and energy level you warrant. Warrant a lot. It will build your confidence and boost your chances of getting up that mountain. Nothing gets achieved alone.

All companies big and small work hard on their brand. Most startup founders do as well. Elizabeth Holmes, of the late Theranos scandal, branded herself as the next Steve Jobs and raised $945 million on the turtleneck ruse. (The rebranded Liz Holmes started her stint at a federal prison facility in Texas this week, sans turtleneck.) Entrepreneurs need a brand. Interpreneurs likewise need a brand.

4 Steps to Finding and Framing Your Brand

Customers don’t buy what you do, they buy why you do it.  
– Simon Sinek (Click here for his insightful video on WHY versus WHAT.)

There is an infinite selection of articles on brand creation and management at the click of a Google search, offering 5 or 7 or 10 steps to brand nirvana. I’ve read a few, talked with my friend Noel Thevenet, an expert in the field of tech branding, and even asked my 2 AI PAs: ChatGPT and Pi.  Common threads weave through all of this advice, starting with WHY you do what you do, not WHAT.

This takes us back to our first 2 experiments of the year, The Wheel of Life and My Eulogy, which are all about finding your WHY (pursue a grand ambition of deep personal meaning). Your brand must emote from the WHY, then be reflected in the WHAT.

With that in mind, here are 4 solid steps to launch a search for your brand:

1.     List what you stand for as reflected in the key values, passions, strengths, and other qualities that collectively power that pursuit of your grand (dare we say audacious!) ambition.

2.     Develop a concise message that best captures these qualities. Does it reveal both what you offer and the core values of your interprize? Does the brand statement reflect benefits to your patrons; those people reading your book, drinking your wine, or joining you up on that mountain?

3.     Is the brand in harmony with the Mission Statement you created in Experiment 3: Your Mission Definition? Together they should align with the North Star guiding everything your Interprize stands for: fulfilling your purpose, serving your patrons, impacting your community, and being a positive force in the world.

4.     Does the brand feel honest to the authentic you? Presenting yourself as a bookish writer or wine-stained vintner might feel right to the role, but will kill your credibility in the long run if proven to be disingenuous. Just ask Liz.

As with earlier experiments, I encourage you to step away from your brand statement for a few hours, then take a fresh look. The next morning reread it as well. With each review you may tweak this or that to strengthen the identity. You may decide to restart from the beginning. Paint yourself and your ambition in a beautiful, authentic light that draws people in. Play with it. Enjoy it. Don’t rush it.

Other Considerations

Crafting your brand identity through a well-honed statement is just Step 1 in brand creation. Communicating it through logos, colors, music, and a web presence that together creates an emotional connection with your patrons is essential. So is revealing it to your network and constantly checking for consistency. Again, there are plenty of free online resources for this: podcasts, articles, edX courses, and other.

When I launched the Interprize Group in 2013 I hired a professional designer to collaborate on my logo. My WHY? I was passing through a phase of intense personal reinvention, having just moved to Provence from San Francisco, and wanted to leverage what I was learning (through soooo many mistakes) to encourage and enable others in their pursuits of bold ambitions of deep personal meaning.

Tarik had a few proposals and we ultimately settled on the color green (for abundance and rebirth), a custom font (to reflect playfulness but competency), and a circle surrounded by inward facing tips (to impart community and openness). Money wisely invested, and the infinitely talented Tarik Koivisto remains a good friend to this day. (Her own professional reinvention – Luxe Provence – is branded as a slow fashion and lifestyle brand celebrating effortless chic. Check it out.

If you want to know more about the art of interpreneurship or our upcoming Life Leap workshops, you can contact me through the site here or at bill@interprizegroup.com.

Suggested Song: Strawberry Fields Forever, The Beatles
Suggested Drink: Cherub’s Cup Cocktail: Strawberries, lemon juice, vodka, elderflower liqueur, sparkling rosé.

It’s springtime in Provence. The colors and smells of local markets have shifted notably with the sudden onset of warmer weather. Local strawberries, asparagus, and artichokes fill the market stalls with their vivid reds and greens. The sweet fragrance of the berries mixes with the earthy scent of fresh basil and mint, bunched in bouquets and piled in leafy mounds. The seductive mix tugs on my senses from a distance. So very unfair. Well now it’s impossible to leave without a purchase.

Strawberries at the Aix-en-Provence market, mid-May, 2023

I was at a friend’s home in the countryside last weekend. The fields by his cottage were flooded in bright red poppies, their delicate petals spread wide to the sun and swaying gently. Larks were whistling in a distant tree line. Wisteria blooms hung in heavy lavender clumps in his garden. His daughter called me over to give them a sniff. It was the peak of the day and we opened a bottle of chilled rosé, put out some Greek olives. Sensation overdose. Healthy hedonism.

The merits of indulgence

I love this time of year; that fresh spring dawn after a long winter night (which has its own merits. Read here.). Rebirth and new plans. Stimulation and inspiration and so many things to smell, taste, hear, see, and share. It fuels a deep sense of revival and limitlessness.

You may want to listen to these larks singing while you read on.

This indulgence of the senses, this spring sensuality is a great equalizer. Fresh-picked strawberries taste no better to the millionaire than the pauper. A hillside full of poppies looks no more stunning. One could argue that those with little appreciate these things more deeply than those with lots, but I won’t argue that. I have plenty of friends from both ends of that spectrum. It has less to do with wealth, more to do with a deep respect for those joys that only nature can conjure, that cannot be improved upon with more money. It brings us all together, to wonder at it all, and indulge.

Wade deeply into your senses, be seduced, swish them around like a good wine, close your eyes and become the sponge, savor, … life will feel richer and you may live longer. This is true actually, and backed up with empirical evidence. Research at Victoria University in New Zealand (by Erica Chadwick) and Harvard (by Jordi Quoidbach) identify the many benefits of savoring, including stronger relationships, improved emotional health, and enhanced creativity. All are known to favor more happy years above the dirt.

Fred Bryant, a social psychologist at Loyola University, has written extensively on this topic, including in his 2006 book Savoring: A New Model of Positive Experience. Bryant offers a variety of tips on training that savoring muscle. I condense it down to 3:

  • Awareness. Be acutely conscious of the moment you engage a sensation; something you smell or taste or hear or see. Go slow, ponder its effect, decipher. Luxuriate in the tingle (go on, you deserve it), immerse wholly, be the sponge.
  • Sharing. Share the moments and joys of sensory entanglement with others. Build bonds through the heady indulgence. There is no single factor more important to living longer, happier lives than close relationships. (Skeptical? Well Harvard say so! Click here.)
  • Gratitude. Simple indulgences shared with close friends are blessings. Respect your good fortune. Epicurus is surely smiling down at you. Embrace the pleasures and never take them for granted. Be humble, be grateful, and invite the happiness.

Protection from temptation

Of course there may be those who find this concept of sense and sensuality a bit too scandalous. Market strawberries dipped in Swiss chocolate, … and hand fed to me while in recline?! Abhorrent!

For those of you in this frightful camp, fear not, there is hope. The best prophylactic against incitement of the senses? That portable portal to all things digital, pixelated, and synthetic. It slips in your pocket and holds neatly in your hand. Never leave home without it. Your phone.

Arousal of the senses requires earthly engagement. Smelling things, tasting things, touching things, hearing things, and all of this done organically. It comes with a bit of dirt under the fingernails, a sunburn on the cheeks, your feet may get wet. For all the marvels of modern technology – and I have built a career around this stuff – it will never hack mother earth and the sensuality she offers.

Edward Cucuel, Woman Reclining by a Lake

The phone is a perfect prophylactic against these primal, libidinous stimulations. For those who prefer digital approximation and virtual isolation to deep and dirty organic engagement. Why talk with the friend at your side when you can text to your friend at a distance. And when those 2 swap places you can text with the former sidekick. Missing you! ❤️ See, no need to actually engage in spontaneous, interactive dialog. We used to call that a conversation. Quant.

Strawberries? Plenty of photos online, and of flowers too. Just google it! You don’t even need to learn their names. I’m sure you can find an influencer or 2 in Provence with plenty of staged and artificially filtered photos. As far as the smell, taste, and touch of something organic and alive, … eww, that might require an antiseptic. Thank god for Apple.


Before I close, an open offer:

The outdoor markets in France are amazing in their variety, respect for all things local and seasonal, and great prices (no middle men!). The markets in Provence are the best in France, … well I’m biased. If you are passing through Aix-en-Provence and interested in a market crawl together get in touch. This is a pleasure for the senses that I love to share.

Bill Magill
Aix-en-Provence