Suggested Song: Take Me to the River, Al Green
Suggested Drink: AIX Rosé (A masterclass on global wine marketing.)
“The greatest thing in this world is not so much where we stand
as in what direction we are moving.”
– Johann Wolfgang Von Goethe
I arrived in Aix-en-Provence in the fall of 2010. My son Jess arrived a month later and the twins the following year. It was the start of an era: the Aix-en-Magill years. As I close out this chapter and prepare for the movers, the nature of our eras begs for a glass of wine and a few words.
First contact
Kids can be our greatest ambassadors when arriving in a new town, especially as strangers in a strange land. They make first contact. We meet other parents through their new-found friendships. We enjoy culture-shock group therapy in the school parking lot, waiting for a pick-up. We convene for boozy dinner parties and let our kids run wild for a few hours, comparing their rascally behaviors like pirate scars. Oh you think your kid’s a handful? These engaging new friendships are chicken soup for the wandering soul and soften the landing.

A testament to the intimacy of bonds amongst true compadres is through the naming convention of said friends. Last names trump first names and nicknames trump them all, once that deep familiarity is reached. Each term of endearment holds a history. Chairman of the Board; the Bean; Max the Swede and Canadian Dave; Bongos Eddy and Dada, Parker and Finkel and Magill. In all cases the wives were equally as amusing (and kids suitably troublesome).
In time the kids grow up. Some ask to finish their high-school years back home, their parents dutifully join them, and an era winds down. This is the nature of expat communities: a constant churn as new families arrive and others bid their adieus. It can touch the left-behinds with melancholy, but also provoke a healthy consideration of next moves, to evolve in our own ways and not go stale. I’m beginning to feel stale. My 3 Magill bumpkins have taken root in California. I miss San Francisco. And so I’m moving on.
Let if flow
Life is not an immortal home set on a solid foundation. It is a Huck Finn raft floating down a mighty river. We have a rudder and some (self-deceiving sense of) control, but the current ultimately decides. The wide stretches are slow and calm, the narrow rapids exhilarating. Some inflowing channels, like new friends, sweep us on ahead, and some outflows pull us down unplanned bearings.

And so it is with eras. There are feeding streams and swirling eddies and new water churning with the old constantly. I mingle with the new and old here in Aix, some arrivals diving into a fresh era, others rewinding to a more contained stasis. We can be part of all of these, but our own personal eras remain singularly unique. We must lean into them, draw great comfort from them, and know when to let them go.
Adieu Aix-en-Provence, et à bientôt.
Bill Magill
Aix-en-Provence
Wow Bill. This is big. But as usual, well described and understandab
Hello EY, yes it is big news. I’m excited though. I hope you’re all well.
My friend thank you for your comforting words, they again have hit home with me. This wide spot in the river has been very difficult and trying. I will have to buckle up and make the best of the decision that has been made. Forgive me for my silence, it is the way I’m dealing with all the changes. May the turmoil end soon and when you get back we can have a great time catching up. 🤗s brother and see you soon
Transitions are a mixed bag mi amigo. I’ve let Staggalito know I’ll soon be in the area. I’ll keep you posted on my arrival. Until then, take care of yourself.
B
Let me know when you’re next passing through SF Michael.
Bill, you are such a wonderful writer! Wishing you all the best on your next chapter…and look forward to reading all about it!
Didn’t mean to be anonymous on my comment above…I’m Julie Mautner up in St. Remy. 🙂
Hello Julie, I’ll be cursing you when back in the US, when getting a strong whiff of Provence through your newsletter and missing it so. Darn that Julie! Thanks for your kind words. I hope that life is treating you well.
Happy BIRTHDAY amigo!! Have you moved to San Fran? Have a very special day. 🤗🐊🍻
On Sat, Nov 15, 2025, 7:38 AM Rosemary Oberhelman < rosemaryoberhelman@gmail.com> wrote: