This action-oriented manual provides a step-by-step guide to the market and product essentials for the commercial launch of science-based innovations. It will help you start building the go-to-market strategy for your deep tech disruption, now! The Playbook is based on Bill’s 25-plus years in the industry, mentoring founders, investing in startups, and co-leading programs on the art of deep tech venturing at INSEAD, one of the world’s leading business schools.

The Playbook can be downloaded from the Books page of the Interprize Group website here.